Evidence-based choices
“We’re holding ourselves to the standard of transparency and trust.” We want readers to distinguish robust research from interesting, but unproven, possibilities.
The people and philosophy behind Amarante
A personal journey.
A more informed future.
“We nurture vitality through science and community.” That belief is at the heart of Amarante.
Where it began
Health has always been personal.
As we approached our 40s, we became more deliberate about the foundations of long-term well-being: nutritious food, physical activity, sleep and learning about nutrition.
Our experience led to years of personal research into supplements. But personal experience is not clinical proof. Today, our commitment is to bring curiosity, clear evidence and practical decisions together.
What we believe:
“From as far back as we can remember, our lives have revolved around health and wellness. We’ve always believed in the power of exercise, eating right, and taking care of our bodies.”
Three beliefs that guide us
What we stand for
Educate, test and learn
“Knowledge is the precursor to change.” Understanding questions and evidence comes before considering products.
Learn together
Health questions are easier to explore when experiences are shared, doubts are welcome, and nobody is pressured to purchase.
Inspiration, not a shortcut
What the Blue Zones taught us
The Blue Zones have inspired our curiosity about long and healthy lives and the habits often discussed in those communities.
But the lessons extend far beyond a capsule. Food, movement, rest, connection and the broader conditions of life deserve a place in any genuine conversation about healthy ageing.
Our commitment: we will not suggest that a supplement can reproduce the longevity patterns of an entire community.
Explore the Blue Zones: five places, everyday habits & the evidence
The people behind Amarante
The Amarante team
Different perspectives, a shared conviction: good health conversations begin with evidence, curiosity and the freedom to ask questions.
Scientific curiosity
“I believe that education is key, so I’m dedicated to helping you understand the benefits of each ingredient we use.”
Community and learning
“I’m committed to educating you about the benefits of our supplements and building a community that supports each other on the journey to wellness.”
Health and shared knowledge
“Our community is built on the principles of support and shared knowledge.”
A personal approach
The people behind the questions.
Meaningful health conversations begin with people, not product shelves. Get to know the perspectives and interests that shape Amarante.
Ingo Kraemer
Curiosity, research and a commitment to understanding ingredients.
Jennifer Kraemer
Learning, communication and supportive conversations about wellbeing.
Tanya Krackovic
Shared knowledge, thoughtful community and practical questions.
Our promise to you
“Let us teach you.”
Education comes first at Amarante. We want every visitor to understand the questions, the evidence and the limitations—not merely browse a catalogue.
An important distinction
Supplement use is personal. What helps one person may be irrelevant—or unsafe—for another. Educational materials should not imply a treatment recommendation without appropriate individual medical context.